In order to have a tactile and in-depth experience with the care and fragrance collection, the Frama Interior Practice has created a designated space for the series, the St. Pauls Apothecary Shop, located in Copenhagen, Denmark, emphasizing a warm and organic atmosphere. The capsule shop itself takes part of the larger spaces of the Frama Studio Store but represents its own, subtle experience. The aim was to create a space in continuation of the historic Org. St. Pauls Apotek but in a contemporary direction. The collection is based on natural ingredients, and it was essential to interlink this ethos to the material and color palette, achieved by using natural sea grass carpet, a brown and earthy wall texture, and warm soil colored shelving.