Norm Architects created in Ny Østergade in Copenhagen’s old town, the interior design of the jewellery brand Dulong. They used natural materials such as oak flooring, clay walls, linen curtains and travertine display tables and, also, featuring an open-plan layout broken only by a few existing cast-iron columns. The interior is like a living room, serene, soft and welcoming, with a curved sofa and round coffee tables.
The oak parquet flooring is original, while everything else, including the clay walls, has been added. Burnished brass, glass and walnut feature as material accents across the store’s lighting, as well as in the bespoke furniture pieces that were designed for the space by Norm Architects. A colonnade stretches across the entire back wall of the store in a nod to the neoclassical architecture of Copenhagen. At the back of the store is a private room where customers can try on jewellery, alongside a separate kitchen space and restroom.