King Cross, House of Grey‘s latest project, is the sensorial revival of a London apartment through a holistic and healthy design approach. House of Grey’s ethos is shaped by their seven guiding principles of Salutogenic Circular Design; to embrace and work with the abundance of nature; collaborate to develop products and solutions with their creative tribe; create a narrative of sensory discovery; future proof the space so it evolves with the owner; create a person-centered space by designing it with the users in mind; provide the owner with the opportunity to actively invest in their health through salutogenic design and design with an ethical and ecological purpose.
House of Grey founder Louisa Grey describes Circular Salutogenic Design as the “sweet spot” between creating an environment that has minimal impact on the planet and a positive impact on human health. Sensory discovery – one of the most important characteristics of House of Grey’s Circular Salutogenic Design – begins from the floor up. Hues from House of Grey’s natural paint collaboration with Bauwerk on the walls and ceiling complete the blank canvas; a lime-based paint free of toxins made using a variety of bases including clay, stone, chalk, earth, slate, and limestone. Furniture has been selected for its timelessness, durability, and sustainable manufacturing practices. A number of the pieces in the home have been handcrafted by House of Grey’s ‘creative tribe’; local creatives who frequently collaborate with the designers.