The fashion store Hostem, located in London, launched its first guesthouse, the New Road Residence. It’s a new innovative idea in a restored 1797 Georgian house renovated by the Hostem’s founder James Brown and the brand’s artistic director Christie Fels that they wanted to give the idea of a “curated residence”.
The furniture are from famous designers like Pierre Jeanneret, Faye Toogood and Max Lamb. The house is rented and the guests can buy some of the products at the end of their stay. As Fels said “Hostem has an opinion on ceramics and lifestyle but isn’t necessarily the outlet for it.”